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14:08.31 -
Nintendogs: 4 million in Europe alone. 60, 000 sold a week even now. Responsible for the upsurge in women gamers on the DS he says.
Brain Training: half of the owners are over 26 years old, he says, which is very unusual.
In Japan, the series sold over 5 million copies since May 2005. In nine weeks it's sold 500k in Europe, which took 17 weeks in Japan, he says.
In Germany, Brain Training is on top of the charts two months after launch, he tells us. DS software has dominated European charts in July and August.
He's showing Nintendo's favourite graph: the one that shows sales spiking in later weeks, and not just big sales in the first week that tail off.
14:06.15 -
So here's what it is: gamers, non-gamers, and gamers who gave up on gaming saying they like the Wii.
"Please welcome your hose for today... Gabby Logan."
Gabby isn't a gaming fan, but she's excited anyway. Laurent Fischer from Nintendo Europe comes on. "Can you really get me interested in gaming?" says Gab.
"How can you get me interested?" "Maybe you like sport.""I do." "Not everyone is playing games, because right now people see it as a narrow sort of activity."
Gaming landscape is changing, says Fishcer. Nintendo is creeping towards a 50/50 gender split. 44% are women. Best-selling title in last year sold to over-25s.
He's explaining the DS for the benefit of the mainstream press, I'm guessing. Did you know it has a touch screen? DID YOU?
Nintendo Europe President Satoru Shibata coming on to talk about DS.
"Thank you everybody for joining us today." He'd like to talk some more about DS before he talks about Wii, apparently.
Regardless of age. gender or past gaming experience, he reckons they can get people involved.
Touch generations software has helped get people interested, he says. Train your brain, learn English, walk a dog, etc. They want to "welcome women to gaming".
14:05.37 -
So here's what it is: gamers, non-gamers, and gamers who gave up on gaming saying they like the Wii.
"Please welcome your hose for today... Gabby Logan."
Gabby isn't a gaming fan, but she's excited anyway. Laurent Fischer from Nintendo Europe comes on. "Can you really get me interested in gaming?" says Gab.
"How can you get me interested?" "Maybe you like sport.""I do." "Not everyone is playing games, because right now people see it as a narrow sort of activity."
Gaming landscape is changing, says Fishcer. Nintendo is creeping towards a 50/50 gender split. 44% are women. Best-selling title in last year sold to over-25s.
He's explaining the DS for the benefit of the mainstream press, I'm guessing. Did you know it has a touch screen? DID YOU?
Nintendo Europe President Satoru Shibata coming on to talk about DS.
"Thank you everybody for joining us today." He'd like to talk some more about DS before he talks about Wii, apparently.
Regardless of age. gender or past gaming experience, he reckons they can get people involved.
Touch generations software has helped get people interested, he says. Train your brain, learn English, walk a dog, etc. They want to "welcome women to gaming
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